The Story of ASIA Soft Cologne

Here’s Ken’s answer and the story of ASIA:

During 1985 I made the investment of bringing to the Philippines, in my judgement, one of the top perfumers in the world and some say the absolute best. This perfumer had a track record of creating many successful new perfumes that I am not at liberty to name as it is part of our confidential agreement.

This individual was the chief perfumer for an American based company with operations in about twenty countries where they manufacture flavors and fragrances. The company is the leader in the perfume industry producing many top fragrances for Este Lauder, Dior, Jean Patou and Ralph Lauren, as well as many other internationally known fragrances.

We need to remember that a perfumer is no different than any other artist, and a good perfumer can store in his mind about 3,000 different types of scents.

Our perfumer went directly to the Sampaguita fields in Laguna, Philippines where he worked with the Sampaguita flower in a portable laboratory. He then finalized the scent in his laboratory in Hong Kong. This accomplishment took almost three years as many different parts of this unique fragrance had to experience the criteria that was set as mandatory for the quality of this fragrance.

Part of that criteria was blind panel testing with both men and women who live in the Philippines as well as people of other nationalities who live outside the Philippines. Every Filipino male group, both high income and low income groups, quickly recognized the scent and were quite amazed to know that someone had developed the scent as a fragrance. Filipina women from lower income groups that did not wear a fragrance regularly also recognized the scent. However, some Filipina women who were from higher income groups consistently named other very expensive fragrances like you have done.

Therefore, what you are sensing is the quality of the product and you are trying to compare it to other quality fragrances. Also, I do not know your experience with the Sampaguita in the Philippines. If you know the scent from the vendors who sell the flower you must remember when you smell "that scent" the flower is just about dead. The Sampaguita starts the dying process instantly once it leaves its environment. This is the reason why other companies have never developed the fragrance. The industry is located only in New York and Paris which is too far away from the Sampaguita fields in Laguna. Our Sampaguita scent is the precise scent of the Sampaguita at sunrise when there is just a little bit of morning dew remaining on the flower during the rainy season in the Philippines.

Additionally, we sophisticated the jasmine floral scent to be used with the body pulse point temperature so when you wear our fragrance please follow our wearing instructions and please don't try to critique our fragrance when sprayed in the air. Our fragrance was made for the body not the air. Getting this message out to our users is our one single biggest marketing problem.

Most fragrances today are made for the air so when you walk by the fragrance counter in you local store everything is great from the tissue paper testing but, it's never the same once you wear the product because it can't be. It can only be one way or the other...a fragrance either smells great "in the air" or "on the body."

I recommend applying Asia as follows:

- Apply to the back of each knee and the inside of each wrist. Touch the back of each earlobe with the inside of each wrist before the fragrance dries down.

- Allow about five minutes for the dry down to experience the radiating floral softness of Asia.

The very best way for you to judge our fragrance is to wear it as we recommend and simply observe how other people react to your presence when you are in their space.

Ken Brown
Motia Inc
Founder ASIA